Creative Director & Digital Strategist
Denmark, WI — helping businesses turn digital presence into real-world results since 2015.
I started my career as a full-stack web developer — the person who actually wrote the code. But I quickly realized that a great website alone isn't what moves the needle. It's the strategy behind it: the brand positioning, the message, the SEO, the campaign that drives traffic, and the conversion path that turns visitors into clients.
That realization shaped the next decade of my career. I moved from writing code to leading creative teams, presenting strategy to clients, and overseeing full digital ecosystems — websites, branding, campaigns, CRMs, dashboards, and everything in between.
I've led creative direction for a dental-focused agency managing 3–5 person teams, built complete brand identities for companies across industries, and consulted independently for businesses that needed someone who could see the full picture — not just one piece of it.
Today, I run Shaun Carl Designs, where I help local service businesses get found online — building websites, managing Google Business Profiles, and running the digital strategy that turns online visibility into real-world calls. Everything I do is built on understanding what clients need before they can articulate it themselves, and delivering an experience that exceeds expectations.
10+ Years
Digital strategy & creative direction
Teams of 3–5
Cross-functional leadership across designers, devs & copywriters
Agency + Freelance
Creative Director roles, plus independent consulting
Full-Stack Roots
JavaScript, PHP, Python, SQL — still hands-on
B.S. Web Design & Dev
Full Sail University, GPA 3.68, Course Director's Award
9+ Client Industries
Dental, energy, concrete, sports, SaaS, and more
Great Dental Websites
Led creative direction and digital strategy for dental-focused websites. Managed end-to-end project execution with a team of 3–5 designers, copywriters, and developers. Presented creative concepts, website strategies, and branding direction directly to clients. Supported local SEO strategy, content development, and long-term client growth initiatives across multiple concurrent projects.
N-Tech Consulting
Started as a Full-Stack Web Developer and was promoted into Creative Director, overseeing a digital marketing team of five. Led branding, logo design, SEO, SEM, and multi-channel campaigns. Conducted client discovery meetings and developed proposals. Directed CRM setup, workflow planning, Wrike implementation, dashboard development, and built LDAP and Single Sign-On integrations.
Independent
Providing creative direction, website strategy, branding, and marketing consulting. Supporting businesses with campaign planning, digital optimization, and brand growth through strategic recommendations and client presentations.
I bridge the gap between technical execution and strategic vision — equally comfortable in code, in client meetings, and in creative direction.
Branding, visual identity, and campaign strategy that differentiates — not just decorates.
JavaScript, PHP, Python, SQL, and modern frameworks — I understand what's possible under the hood.
Search strategy, multi-channel campaigns, and systems that generate real pipeline.
Cross-functional management, client presentations, and process-building that scales.
Whether you need a website, a brand overhaul, or a digital strategy that actually drives revenue — I'd love to hear about what you're building.
Denmark, WI • (920) 819-8098